about dara foster


Check out Dara's Holiday Gift List in
The National Enquirer
Pamper You Pets this holiday season
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Dara Foster is a world renowned Pet Style Expert best known for her humorous,"taste-making" pet style blog PupStyle.com, and as a regular pet style contributor on NBC's TODAY show. She is also the go-to style tip expert for dogster.com, the resident Pet Fashion Expert on Tibesti.com and host of her own radio show "The Pet Set" on PetLifeRadio.com.

In 2003 Dara jump-started the luxury dog products movement with her own brand of boutique dog collars - Dara Foster New York LLC and blog, Pupstyle.com. Preferring to critique and write about other people's cool designs, her full-time attention was turned to sourcing and writing about great pet product design for Pupstyle.com.

Since 2005, Dara's PupStyle.tv video interviews at Pet Fashion Week NY have gained her international attention as the world's first "taste-maker" of pet fashion and design. Trend-spotting web sites like JoshSpear.com, CoolHunting, Dogster.com and thousands of others feature Dara's dog fashion designer videos and editorial product reviews.

In August 2008, Dara joined the roster of fashion judges for Swarovoski Crystallized Elements alongside Sex and the City's stylist, Patricia Field. She had the honor of judging their "Dog In The City" pet fashion design competition held at the Fashion Institute Of Technology (FIT). Dara's other judging credits include the Prestigious 2007 and 2008 Pet Fashion Week Innovate Design Award Competitions in the categories of Pet Bedding and Pet Dinnerware.

On December 16th, 2008 Dara appeared on the TODAY show to present Holiday Gifts for you and your Pets. Out of the 13 items shown - 3 product websites were shut down due to the crush of interest. View the video of the TODAY show segment as well as the Holiday Pet Gift Guide here.

In 2008 Dara was invited to speak on a panel of design experts for the high-traffic web site AppartmentTherapy.com about "Pet Home Design Solutions". Her pet-friendly home tour was also featured and ranked in the "Top 5 House Tours" on ApartmentTherapy.com and viewed by millions.

Dara began her career in the the animal rescue and adoption world as the first Volunteer & Fundraising Coordinator of the newly formed Center For Animal Care & Control(CACC) in New York City. Dara's bright personality and passion for animals launched her into the media spotlight as the CACC's spokesperson. Dara's television credits include NBC's Today, MTV's Mega Dose, Good Day New York, FOX 5 New York and NY 1, ABC News "Talk Back Live", and the Taco Bell Chihuahua world-wide TV Event. She has also been been featured several print publications such as the NY Times, New York Magazine, Modern Dog and Burlington Free Press.

Dara is also an accomplished New York City Fashion Stylist whose national and international credits include Ladies Home Journal, Fitness, Marie Claire, MORE, People Espanol, i-d, & Latina Magazines.

Dara is a Michigan Native, who lived in New York City for 13 years and currently resides in beautiful Vermont with her husband, two daughters, three dogs and four hens.

about pupstyle

Pupstyle.com is a site devoted to dog luxuries, dog fashion and celebri-dog news and gossip. Founded as a labor of love by New York City's husband and wife taste-maker team Dara Foster & Jonathan Spooner in 2003. The site is intended as a vehicle to set higher standards for dog fashion and luxury. If you've ever tried to search the internet with the three words "dog" "fashion" and "luxury" attached to each other, you know what turns up is anything but "honest" dog luxury. These days, every pink, overpriced, dog sweater made in China is marketed as "luxury" with little or no attention paid to real value or workmanship. We're here to help you sift through the trash and connect directly to "real" dog luxuries available worldwide. That means, we promise to apply the same high standards of luxury to dog products that we apply to those for people. While we can't erase all the visually damaging dog fashion in the world, we can do our best to elevate taste levels one collar at a time.

Dogs know when they look good

videos

Dara's latest TV appearances

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more videos (click to watch)

sizzle reel

in the press


Dara Foster was interviewed and featured on i-Love-Dogs's blog
Dara Foster: A Dog Fashionista


Dara Foster was interviewed and featured for the National Enquirer's 2009 Holiday Pet Gift List


Dara Foster was interviewed for 2 episodes of the popular Animal Planet show Dogs 101. She was featured as the pet style expert and asked about the aesthetics of Puppies and the Ugly Dog Phenomena


Dara made her debut appearance on the QVC shopping network!


E! Entertainment Television
Hollywood's Insanely Pampered Pets
July 13th 2009


TODAY show segment:
Ambush Doggie Makeover
July 6th 2009
view the segment


TODAY show segment:
Top 6 Pet Essentials
May 31st 2009
view the segment


Pet Life Radio:
The Pet Set with Dara Foster
featuring a live on-air product test and interviews with doggie fashion label ChiWowWow and eco-chic iPickUp2.
click to download MP3 of the show


TODAY show segment:
Valentine's Day Gifts for your Pet
Feb 4th 2009
view the segment


TODAY show segment:
Holiday Gifts for Pets and Pet Lovers
Dec 16th 2008
view the segment


Dara featured on ABCNews TalkBack LIVE


Dara featured in Fall 2006 issue


Feature Story about Pet Fashion Sept 2008 (Gannett)

apartment therapy
"Dara elicited oohs and aahs from the crowd by showcasing some of the hottest design products in the pet world."

contact info


Dara Foster
phone: (802) 735-1451
email:

all media inquiries please contact:

(802) 735-1451